The Hewlett-Packard Company
HP asked us to help them sell more printers and ink on hp.com. We came back with a much bigger idea. Our goal was to make their printers and ink the obvious choice for any printing project. So, instead of touting their benefits in banner ads that would only be seen on their site, we created Print Studio, a community-based printing resource for the world.
Print Studio gives free access to templates created and uploaded from designers all over the world. After a design is downloaded, they’re reminded to always use HP printers and ink to guarantee the best results.
We made it easy to search.
We let the community vote for their favorite designs.
We made it easy to use.
We included intuitive troubleshooting that improved user experience. The resulting site did more than a campaign of banner ads could ever do and positioned HP as the go-to resource all things printing.
Miller/Coors
Coors Light asked us to help them reach younger beer drinkers in NYC and Boston that research showed were favoring other beers. Why? Because they viewed Coors Light as “their father’s beer.” Coors had money, but didn’t want to use traditional media that might turn off their base, AKA dads.
So we created a minimally branded mobile campaign that targeted these young urban drinkers and gave them access to free, unadvertised shows at bars with a younger crowd that carry Coors Light.
Posters placed in high traffic areas prompted people walking by to scan a QR code, which would serve up a nearby bar featuring an unadvertised band or DJ and, of course, great deals on Coors Light.
It also gave Coors’ key accounts the ability to push out real time happy hour deals to anyone with the Undisclosed app. Slow night? No problem.
